EMPLOYEE EXPERIENCE FOR A SOCIAL ENTERPRISE

As a Design Thinking consulting for salauno, a social impact opthomology organization in Mexico City, I lead a design team of 12 to grow employee engagement and solidify company culture.

The core design team, during a hat ideation exercise! The team represents all areas of salauno-- doctors, nurses, optometrists, consultants, and corporate staff.

The core design team, during a hat ideation exercise! The team represents all areas of salauno-- doctors, nurses, optometrists, consultants, and corporate staff.

challenge

How might we make employees feel ownership over rules and changes? // Cómo podríamos hacer que la gente se sienta dueños de los cambios y las reglas?

How might we generate a culture that prioritizes development and growth? // Cómo podríamos generar una cultura que prioriza el crecimiento y desarrollo?

How might we create a foundation of wellness in our employees? // Cómo podríamos crear una base para el bienestar de los colaboradores?

How might we create empathy between colleagues to support one another? // Cómo podríamos crear empatía entre compañeros para que se apoyen entre ellos?

How might we elevate salauno from employer to an enabler of people's life's missions? // Cómo podríamos elevar salauno de un sencillo empleador a un facilitador de tu misión en la vida?


methodology

INDIVIDUAL INTERVIEWS

EXPERT INTERVIEW

IMMERSION

ANALOGOUS CONTEXTS


insight

DESIGN PRINCIPLES :

  • Create psychological security // Crear seguridad psicológica
  • Feeling connected to salauno and life's mission allows employee's to deal with the day to day imperfections // Sentirse conectado a su propósito de vida te permite aguantar los detallitos del día a día
  • Pacientes make or break employees' days // Los pacientes les pueden hacer o deshacer el día

impact

 

 

 

 

 

 

 

 

 

SALA VIP : Employee space for privacy, play, and rest. 

PASAPORTE SALAUNO : Discover the world of salauno! Gamifcation of continued learning and team support. Employees document cross-training experiences in different departments called In Someone's Shoes ("Ponte en los Zapatos de"), earn points for "echando la mano" or helping out a team member, and have 3 hours per month of gifted company time to develop in an area outside of work. 

PONTE EN LOS ZAPATOS DE : Structured employee exchange between departments, clinic locations, and positions, with the goal to "go around the world" inside the organization. 

FAMILIA VIP : Several initiatives to involve family members in employee's professional lives, including family tours of the clinics and hospital, annual Family Day carnival, and invitations to weekend campaigns in the field.

MOMENTOS REFRESH : Best practice that 10% of a team-wide meeting must begin with an ice breaker as an opportunity for building empathy.

SPLASH : Monthly team building activities with small groups.

KIT DEL CAMBIO : Physical and experiential practices to ritualize the frequent change in salauno. Every time a change is implemented that impacts more than 5 people, the team leader performs a memorable activity to emphasize and memorialize the change.